A Letter to Dave Cross

### Navigation

- Home
- Why I'm Writing
- Testimonials
- Your Readers Will Love It
- Your Log-In Info
- Some Images from the Course
- Why YOU Will Love It
- Launch Particulars
- Contact Me

This page is for

# Dave Cross

and this page is meant to be an

## Experience

## Why I'm Writing You and Why You Want To Read This

Hi, Dave! My name is Sebastian Michaels. You don't know me yet.

I'm writing you this for three reasons:
1.) I have an online Photoshop Artistry course perfect for your list, 2.) Your readers will LOVE it (it's already a huge success, with over 2,150 wildly enthusiastic students signed up during the pre-launch), and 3.) You will make a tremendous amount of money from simply sending a short, fun email to your list telling them about it.

Start to finish, everything you would need to do will take less than an hour.
And for that hour, you will likely bring in over a hundred grand.

(That's one hell of an hour's pay.)

I've been a huge fan of yours ever since becoming obsessed with Photoshop back in 2002. Everything you turn out is excellent. And you definitely have full Guru Credentials.
And deservedly so.

So here's what I am thinking. Now that my Photoshop Artistry Fine Art Grunge Composition course is ready for a full-out official launch, I am only interested in promoting it through the best of partners.

And YOU have been at the top of my list from the very beginning.

# Photoshop Artistry:
Fine Art Grunge Composition

This course will be perfect for a great many of your Photoshop customers. Indeed, it is likely precisely what many of them are hungry for right now.

It's all about moving beyond editing photos and, instead, learning to push their images further, take some chances, get their hands a little dirty, and create serious ART — intricate, imaginative, layered photo art compositions fit for a serious digital portfolio, canvas, or fine-art print.

Not only will your readers get an amazing offer on the course (I'm thinking Half Off, making you look awesome) but YOU will stand to make a very easy 6-figure profit, simply from pressing "Send."

And your readers will love you for directing them to it.

(As a side benefit, I can also be promoting YOUR course to my students. Not only the couple thousand currently in the course, but everyone new coming in, on an ongoing basis. I could build a compelling offer and short sales video directly into my sequence, so that anyone new enrolling in the course — who isn't already one of your customers, obviously — gets hit with an offer to buy your training as well. Probably your 30 Days of Photoshop would be best. That would be a huge hit and a perfect compliment to my course.)

## The Promotion

Over the past four months I have taken the course through a 2-stage pre-launch, promoting it first to a photographer list, partnering with Phil Steele (who you may have worked with in the past, actually), and then promoting it through a few smaller digital scrapbook artist lists.

The results so far, from these small lists:
over 2,150 excited students and revenue of over $261,000 in under 4 months.

With the course now complete, the bonuses outright extravagant, and everything set up beautifully on a robust new Kajabi platform, imagine what could come of promoting a course like this to YOUR list.

It would be positively mind-bending.

With sales page conversions as high as 18 percent, and Earnings Per Click (EPC) as high as $16 (!). . . if we were to set you up as a 50% affiliate partner, you could easily send out an email or two and bring in tens of thousands of clicks, earning you well over a hundred thousand dollars in a matter of days, all while helping your readers move into an exciting new creative realm that can bring them renewed excitement in their digital photography and far-reaching rewards in their creative lives and artistic careers.

So — if you would like to enjoy the profits (and the enthusiastic goodwill of your list) by selling an exciting new "artistic techniques in Photoshop" course, all without having to go through the effort of actually building or maintaining the whole thing ...

Well, this makes it pretty easy.

About as easy as pressing "Send," in fact.

## Affiliate Testimonials

You might like to read through some testimonials from a few of the affiliates who promoted my course during the pre-launch. The universal opinion is that never have any of them seen so much excitement on the part of the students enrolling (combined with unprecedented profits for every partner who promoted the course to his list).

- ### Phil Steele

  #### www.SteeleTraining.com

  “My recent partnership with Sebastian Michaels generated the largest joint-venture income I’ve ever received in an affiliate deal (and I’ve done many). Not only does his Photoshop Artistry course sell, it gets rave reviews from students, and I benefit from the good will that comes from introducing them to it. I highly recommend Sebastian as a partner.”

- ### Kim Klassen

  #### www.KimKlassenCafe.com

  “Sebastian Michaels is a breath of fresh air. His creativity … his art … his business sense … everything, simply spot on. Any doubts you may have, set them aside. Sebastian is the real deal. I’m thrilled we were able to partner for his course launch. It’s been a huge success. Many of my list members signed up for his class and they are absolutely loving it. (Which is no surprise!) I can’t wait to work with Sebastian again.”

- ### Other Testimonials (Arrow at Right Scrolls)

  #### www.FineArtGrunge.com

  "I am blown away by this course. You just don’t see this kind of training anywhere. I’ve got ALL the books, and I’ve been through all sorts of training online. No one is teaching this stuff. Not like this."
  -- Jake Heer

- ### Student Testimonials (Arrow at Right Scrolls)

  #### www.FineArtGrunge.com

  "I’ve been crazy about photography for years, but I never really got past seeing photos as … well, photos. Learning to treat my work this seriously and learning to take my photos and turn them into real art — it’s nothing short of a revelation. This changes everything."
  -- Katie Fisher

- ### Student Testimonials (Arrow at Right Scrolls)

  #### www.FineArtGrunge.com

  "Absolutely extraordinary course. I’ve never seen anything like it. Other guys will teach you some techniques, and you can hunt around looking for free tutorials all day (though most are hit or miss). The videos here are different — I’m talking solid, comprehensive, pro-level training from top to bottom. "
  -- Carey Seth

- ### Even More Student Testimonials . . .

  #### www.FineArtGrunge.com

  You can read a great many more testimonials on the "overflow" page I set up to handle all of the reviews that didn't make it to the sales page.

  Simply click here to go have a look!

## The Course (and Why Your Readers Will Love It)

I wasn't interested in turning out just another set of Photoshop tutorials. The idea behind this course is to help my students become serious artists. The entire approach is designed to move them beyond using Photoshop to merely "edit" images, and instead get them creating elaborate, richly-textured, multi-layered photo art compositions they can feel proud presenting in a serious portfolio or printing to canvas.

#### Photoshop Artistry:
Fine Art Grunge Photoshop Composition

There's a LOT in this course. Fully 60+ training videos spread over 4 modules, the majority of these including supplementary PDF cheat sheets and assignments and additional resource content.

There is also now over 5 gigabytes of pro-designed bonus images and graphic content (textures, backgrounds, layered edge effects and overlays, .eps vector graphics, custom brushes, and more).

And then there is a robust student community in place, engaging in weekly challenge assignments and sharing their work on our Facebook group and Flickr group, and altogether having a blast.

### Go ahead and have a look:

Click Here to Visit the Sales Page

# In Fact, Go Check Out the Course Yourself!

#### I've Already Created a Personalized Membership Just For You

Use the form at the bottom of the page to write me, and I'll send you your log-in info.

## Like to Take a Look at Some Images From the Course?

You might wish to click through some sample images from the course and see some of the work being done by the students already enrolled.

Have a look below.

As much as possible, I have made this course all about the students. It's all about helping them develop their creative talents and become stronger artists.

What's exciting about this course is that students very quickly learn to start thinking about their images in a whole new way — not as photos to be "edited," or "corrected," or "fixed," but as content to be brought together and assembled into larger, more intricate artistic compositions.

And the techniques they learn throughout the course give them a tremendous range of tools to use in bringing about their most creative ideas and making them real.

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

- ### Have a Look
  ... just click the dots below to scroll through the images ...

## Why YOU Are Going To Love Promoting This Course

I'm sure you get lots of offers to promote various products and courses to your list.
But I'm thinking this one will stand out.

#### Reason #1: Superb Metrics (Lots of Profit)

Over the past four months, we have seen a truly remarkable conversion rate on the sales page. Depending on the list, from 10% to 18% of the visitors buy. This results in a truly exceptional EPC (Earnings Per Click) of between $13 and $16. In other words, you are looking to earn a profit of about $7.50 for every click you can drive to the sales page. And I am sure you know how excellent that is. Especially with a list of your size.

#### Reason #2: Tremendous Customer Response

It's usually considered a success to maintain a 5-7% refund rate on information products. Yet with over 2,150 students signed up so far, and a 60-day money-back guarantee in place, this course is seeing a refund rate of less than 1/2 of 1 percent, going to show how much value the students feel they are getting for their investment. Moreover, the number of raving-fan testimonials and all of the excitement on the Facebook page and within the Flickr group immediately attest to how much fun everyone is having in the course.

#### Reason #3: Effortless Implementation

It's all built! Everything is in place. All of the automation is set up and fully tested. I can even write the email content for you. There's next to nothing left to do.

Fact is, we could probably roll this out to your list before the week is out.

At this point, it's SIMPLE.

What's more, I can build a complete sales system into my sequencing just to sell YOUR course as well. I can set it up as an automatic up-sell offer or as a back-end promotion after they enroll. This could bring in a nice solid ongoing stream of additional sales for you without your needing to do anything whatsoever. Not a bad arrangement!

## Launch Particulars (& The Offer)

The goal is to run the promotion before the year is out.

And everything is in place: High-conversion sales page, secure order form, merchant account (and back-up merchant account), complete enrollment sequence through Office Autopilot, all synchronized with the automated Kajabi membership site. . . .

All that remains is for you to say "Let's do it!"

The course is presently priced at $297, but I'm thinking we give your list half off, bringing it down to $147. (We can even offer a 2-payment option, making it next to impossible to resist.) What's more, I'm offering a 60-day Money-Back Guarantee. And I am SO confident in this course and my track record of less than 1/2 of 1 percent refund rate, I will personally absorb any refunds. I'm that confident the students will love the course and see it for the enormous value it is.

So all we need to do is pick a date range, maybe add another bonus of yours if you want to make it even sweeter . . . and from there we simply tweak out the email copy and roll it out to your list.

And before you know it ... we're hanging out together, talking about photography and art, and maybe ordering pizza and watching some old Monty Python.

## Let's Do This.
(There's no reason not to. I mean, it's all so SIMPLE.)

Let's just make it happen. You're not looking at any more than half an hour to an hour of your time, and it's going to easily bring in a 6-figure return. I'll do all the real work.

You can either give me a call at 1-619-609-7263, or email me at: sebastian@photoshopgrunge.com, or you prefer just use the simple form below to send me a quick message or to arrange a time you would like for me to give you a call instead.

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## Thank You For Taking the Time To Read This and Respond.
I Look Forward To Working With You Soon!

PS: By the way, you can have this domain if you want it. Otherwise, I can just set it to forward over to your blog.

PPS: And wasn't this more fun than an email?

© 2013 Photoshop Artistry - Grunge Canvas